A new military lifestyle brand that celebrates everyone crazy enough to enlist in the U.S. Armed Forces.

THE BEST AND WORST OF TIMES!

#MilitaryLife

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Who said women can't be beautiful and highly trained badasses at the same time?

PRETTY AND DANGEROUS

#MilitaryLife

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If you've served, you know exactly what this means!

EMBRACE THE SUCK

#MilitaryLife

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FOR THE OTHER 99%

GET THE INTEL HERE

BEARDS, RANGER TABS, AND COMBAT EXPERIENCE NOT REQUIRED! 

We love Special Ops and the warriors who kick in the doors to take it to the bad guys. But what about the rest of us who never fast rappelled from a helicopter?

Happy Joe believes ALL who served are valuable to our country and the military community. That's why we launched a different kind of military lifestyle brand. 

Our military t-shirts and products celebrate the everyday Joe.

We're proud of our cooks, medics, engineers, mechanics, and water purification specialists. We love all branches of U.S. Armed Forces. We appreciate the military spouses and their contributions. 

Get ready for something new and fresh. 

 

Let's build community!

Connect with us on Instagram or Twitter using the hashtag #MilitaryLife and our social media handle. Maybe you'll get a free t-shirt and stickers.